ABSTRACT
The world has been going through a great digital transformation before the Covid 19 pandemic. The pandemic has accelerated this transformation to such a degree that all companies as well as individuals are now almost obliged to get in line with the new technological developments as best as they can. The purpose of this study is to investigate the digital marketing transformation process that 7 Young Businessmen Association of Turkey (Tügiad) member digitally active SME companies (as a large-scale company Arçelik is an exception) have been going though, during the pandemic. Data has been gathered on Spring term 2021, during the online ‘Entrepreneurship' modules (duration 2-3 hours per week) of Marmara University's Non-Thesis Master's Degree Program. More detailled and specific data on digital marketing was collected from the founders and executive board directors of these companies by means of a survey form, which included 11 open-ended questions related to digital marketing after the Covid 19 pandemic process. The collected data is expected to contribute to the literature by means of providing some insight and evidence from Tügiad, which is one of Turkey's most respected nongovernmental organizations, and therefore from Turkey as an emerging economy. © Peter Lang GmbH.
ABSTRACT
Objectives: D-dimer is increasingly becoming an important auxiliary marker in guiding diagnosis and treatment in various fields of medicine. Moreover lastly, D-dimer has become one of the most common tests during the COVID-19 pandemic. In this study, we aimed to investigate the value of D-dimer in predicting the prognosis and surgery in burn patients. Method(s): A total of 136 burn patients hospitalized in our center were retrospectively analyzed. All patients were treated in the inpatient setting and had complete clinical and laboratory test results.Data including demographic, clinical, and laboratory data, length of stay(LOS) in the hospital, and surgeries were recorded. Plasma D-dimer levels were analyzed using an automatic analyzer. The D-dimer levels were analyzed according to two ranges: 0-0.5microg/mL FEU and >0.5microg/mL FEU. Result(s): Of a total of 136 patients (median age:37,interquartile range:45.75), 32.4% (n=44) were females and 67.6% (n=92) were males.The median burn percentage and length of hospital stay were higher in patients with D-dimer level>0.5ug/mL FEU (p=0.007,p<0.001). The number of patients with a D-dimer level of >0.5microg/mL FEU (high range) was significantly higher in the grafted group(p=0.043). Conclusion(s): The D-dimer test can be a valuable criterion in deciding on graft surgery and predicting the prognosis of burn patients. Copyright © 2022 A. CARBONE Editore. All rights reserved.